DENNIS VICTOR
Braun
BRIEF
We looked at the brand and developed a design minded process and principles to ensure that we were having the same conversation. We created a project book that would guide the process for the coming months.
We did a full explore of the brand from the past and present looking for commonalities and inspiration and developed multiple approaches
CLIENT
Braun
TYPE OF CLIENT
Technology
CATEGORY
Art Direction / Typography / Conceptual
We formed a jury of non-design minded guys to give us gut reactions on a range of look book
“The brand looks more playful and approachable whilst still looking professional”
“It’s on the right-side of quirky. It’s not too abstract but it’s got visual interest and it catches the eye.”
“It’s exciting, it’s not what I’d typically expect (from Braun)”
We created an entire library of expressive geometric shapes representing the range of Braun products to be used in potential communications, as well as an entire system defining the aesthetic of the identity from grids to photography.
We made sure the additional MPU promotional assets were all aligned with the new product site.
We collaborated with noted celebrity photographer Matt Holyoak to define the look and feel of the photography, designing the final executions around his signature look and feel.
