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DENNIS VICTOR
Café del Mar
BRIEF
This was an opportunity for us to demonstrate our creative thinking, our understanding of design craft and great art direction, but also our ability to imagine ‘beyond the poster’.
The campaign identity should include imagery, title treatment, colour and a graphic property. The imagery can be illustrated and/or photographic.
CLIENT
CDM Studio
TYPE OF CLIENT
Music, Arts and Entertainment
CATEGORY
Branding, Typography, Font Design,
Concept Visual Promotion Artwork
We wanted to be prepared to present the campaign identity
and roll-out executions, in a clear and compelling way.
Ready to tell all how we would create the campaign.
Cafe del Mar, one of the worlds most globally recognised
music event and artist promotion distributers desired
an important change to their established heritage.
The CDM leadership team approached us to design a new updated look for all the visual promotion and a bespoke typeface befitting the Cafe del Mar brand, echoing the logo scripture and cursive enjoyment.
The New 'Cafe del Mar' Typeface
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