DENNIS VICTOR
Exit The King
BRIEF
This was an opportunity for us to demonstrate our creative thinking, our understanding of design craft and great art direction, but also our ability to imagine ‘beyond the poster’.
The campaign identity should include imagery, title treatment, colour and a graphic property. The imagery can be illustrated and/or photographic.
We wanted to be prepared to present the campaign identity and roll-out executions, in a clear and compelling way.Ready to tell all how we would createthe campaign.
CLIENT
National Theatre
TYPE OF CLIENT
Arts & Culture
CATEGORY
Branding, Typography, Font Design,
Concept Visual Promotion Artwork
In addition to the roll-out executions, we would also demonstrate how the idea and identity, can stretch across an integrated campaign including an idea for ‘Social’.
Retail
(exploiting the idea for any merchandising or retail opportunities)
Spatial
(using the idea in a way to engage our visiting Southbank audience)
Social
(making the idea compel people to join in and share it)
RADIO SPOT
LOYAL SUBJECTS...
THIS IS WHAT ITS COME TO...
DUE TO THE IMMINENT EXIT OF THE KING,
THE ROYAL HOUSEHOLD IS OPEN FOR A NEW RULER FOR THE MONARCHY ... IT COULD BE ONE OF YOU!
DO YOU HAVE... AN EXTENDED LIFE EXPECTANCY?
DO YOU NEED... TO FAST TRACK THE SOCIAL LADDER?
DO YOU WANT... TO BE AHEAD OF THE STATE?
TO APPLY PLEASE VISIT... THEMONARCH.COM/JOBS
LONG LIVE THE NEW ‘KING,...... OR QUEEN’
(OPTIONAL END)
EXIT THE KING... A FOUR HUNDRED YEAR RUN
APPLICATION FORMS/SCROLL
HANDED OUT ON THE SOUTHBANK.
WHAT WOULD YOU DO I F YOU
WERE KING OR QUEEN FOR A DAY?
FILL OUT THE FORM AND HAND OR TWEET
IN YOUR BEST CREATIVE ANSWER.
TWITTER SOCIAL SEEDING
WHAT WOULD YOU DO I F YOU WERE KING FOR A DAY? #ExitTheKing
WHAT WOULD YOU DO I F YOU WERE QUEEN FOR A DAY? #ExitTheKing
Seeding the idea campaign and retweeting the answers would generate wide and diverse discussion, very sharable and often opinionated.
AIM/OUTCOME
20 most creative tweeted answers are put into a ballot for the chance to be treated like a King or Queen for a day
PRIZE
2 x 1st class Train tickets to london, Hotel , Tour, Lunch, Dinner
and ETK Show courtesy of NT
