DENNIS VICTOR
Viaplay Group
ROLE
Below is overview showcasing cohesiveness and understanding of Viaplay's brand identity, our in play product, targeted markets and touch points.
Our design system is designed to empower the VIAPLAY brand across all our platforms, welcoming new partnership content with total synergy.
CLIENT
Head of Brand Design
TYPE OF CLIENT
TV App & Film Streaming
CATEGORY
Brand Identity
Viaplay
Viaplay In-App TV & Film Artwork
Viaplay In-App TV & Film
Viaplay TV & Film App interface
Viaplay TV & Film App Promotion
Viaplay TV & Film App Promotion
Viaplay TV & Film App Promotion
Viaplay TV & Film App Guidelines
Viaplay TV & Film App Guidelines
Viaplay TV & Film Artwork
Viaplay Group
BRIEF
Having joined Viaplay as Head of Brand Design
we set in motion a conceptual design for branded campaigns.
A deep dive into brand qualities allowed us
to explore new avenues of brand positioning.
CLIENT
Head of Brand Design
TYPE OF CLIENT
Brand Identity
CATEGORY
Campaign / Print / Social / Conceptual
Two routes were devised, the first had to encompass an element from the brand logo itself. How could we re-use, re-imagine in a new position?
The second was to be bold, dynamic with type and colours. Both results showed the flexibility of the brand whilst maintaining the core brand values for its broad audiences.
Concepts
Concept 2
