I've always been fascinated by the relationship between people and design. Why some ideas resonate, why certain brands become part of culture, and how a simple visual decision can change the way someone feels, thinks or acts.

Design has taken me into the worlds of music, streaming, sport, entertainment and technology, but what has kept me curious throughout my career is storytelling. Whether I'm shaping a brand identity, building a marketing campaign, directing photography, refining typography or helping a team bring an idea to life, I'm interested in creating work that feels authentic, memorable and human.

Away from work, you'll usually find me digging through record stores, out with a camera, exploring cities, cycling, running, or obsessing over a beautifully designed book, album sleeve or piece of signage. I draw inspiration from culture in all its forms and believe the best creative ideas often come from places that have nothing to do with design at all.

What motivates me today is the opportunity to build things that have meaning. To help brands find their voice, create experiences people genuinely connect with, and lead creative teams in a way that encourages curiosity, collaboration and craft.